Elsie The Cow
Brookfields Elsie Connection
The crowds found her udderly fascinating
From an article by Diana & John Spencer
She may have come from a small hometown , but in 1945 she was better known that the Secretart of State or even Alber Einstein. She was Elsie the cow, she came from Elm Hill Farm in Brookfield Ma, and fame took her to the 1939 Worlds Fair, around the country on a whirlwind tour, and even to the glitter and glamor of Hollywood.
Her real name was "You'll Do Lobelia" and she was one of 20 bovine beauties from around the country selected to represent the Bordon Company at the 1939 Worlds Fair by standing atop a revolving platform dubbed the "rotolacgtor".
It didn't take crowds long to single out big brown-eyed Lobelia, who wiggled her hips,swished her tail, and flicked her long,upturned eyelashes in langorous fashion, as the embodiment of the cartoon cow Borden has been using in its advertisements and product labels.
Lobelia was so popular as Elsie, Borden decided to give her a boudoir and a cross-country tour. traveling first class on trainor charted airplain, Elsie toured America like a celebrity, receiving the keys to dozens of cities and holding audience from her four-posted canopied bed.
Borden milked "You'll Do Lobelia" for every quart of PR she could deliver. Comments, Letters to the editor and poems poured into newspapers wherever Elsie hit town. One hypercritical observer penned "Elsie Ain't a Lady.
Elsie is a lovely creature, In every graceline and feature,But always from her upturned nose, The slightest bit of moisture flows,You'd think that after liking salt, She'd realize this social fault, But,no, not Elsie--'neath her hide,She jusat another cow inside!
In Hollywood, she was welcomed by a brass band and such luminaries as Kay Francism Spencer Tracy, Frank Sinatra, and John Wayne. During the welcome speech made by Miss Frances. Elsie seemingly tires tried to steal the spotlight by stepping on the well-knowned actress' toes.
Elsie's manager and traveling companion Lee Boyce (who fed and raised her in the finest grasses back in Brookfield) repedeatedly kicked the cow in the shins without results. After the actress squeeled once and again with pain, Boyce realised that he had been kicking the wrong shin! Both actresses regained their composure and continued with the festivities.
Thanks,Elsie for putting Brookfield on the map.
Elm Hill Farm - 508-320-3602